Web Site Promotion Services : Hampton Development

Hampton Development offers a strategic approach to aid in search engine ranking positions. Many of the engines other than web directories use spider/robot technology to log data from your site. What may have worked not too long ago may not necessarily work now or may even penalize your engine positioning. Some engines rotate their algorithms which changes the query relevance in various coding characteristics. The most advantageous way to secure ranking is to cover all bases as much as possible. It was at one time - more is better, now in many cases, less is best. Spamdexing or hiding keywords on pages can cause you to be banned or purposefully given low ranking in many engines. There are alternative techniques that can be applied to aid in engine ranking.

Search engine promotion is key. We can promote to over 700,000+ search engines worldwide but prefer to promote to the top search engines and avoid the FFA site listings which mostly generate spam rather than traffic. All engines have certain criteria for submission. Our software monitors and automatically updates with current changes for available engines. The software logs submissions and filters as needed for each engine by it's submission criteria. This protects your site from being over submitted or spamming the engines. Please notify us if you desire a promotion schedule. Many times you may have a very high ranking, in these cases if it isn't broke don't fix it. Some web directory engines such as yahoo receive many submissions. If they receive more than what they can handle in a days work don't count on it being listed soon. These in most cases require several submissions before your site is logged. Some engines require that you visit their form physically for url submission. Help on this is provided for this as well as other applications within our developed site administrations.

Some valid tips from a promotion software company...
We understand how difficult it can be to sit and wait, but it can take many months before you achieve desired results. Remember that you are competing with hundreds of millions of other web sites on the search engines, and patience will prevail!

One of the worst things you can do is over-submit your website. Remember that when you over-submit, you run the risk of being banned from search engines.

It is important to have a lot of text describing what you do. Use your keywords in the content, but don't repeat them over and over. Many search engines rate sites based on 'keyword density'. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the 'ALT' text on your images. They will even look at different forms of your keywords. For example, if an important keyword for you is 'FISH', the word 'FISHING' in the body of your document will raise the confidence in the word 'FISH' on some engines.

This is probably the biggest trap people fall into. People come up with ways to 'fool' search engines, and they work for a little while... sometimes. But then the search engines catch on and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

Hampton Development cannot guarantee at which level your site will rank in any search engine, but we will do everything we can with current technology to help in your positioning. Client is responsible for researching, selecting and signing up for current promotional packages offered by many of the large engines now, as they are charging for listings and/or click throughs.

View your site as a typical search engine spider would see it. Lynx Viewer